In this one week intensive, students will
- Receive a history of Marketing, Branding, and the importance of the logo in both;
- Be given a “client-view” understanding of graphic design;
- Be given a “client-view” understanding of approaching logo creation;
- Gain an understanding of what makes a useful logo;
- Create their own CLIENT (a.k.a. Creative Persona);
- Create their CLIENT’S logo from concept, to design, to finished design, to file export for use in multiple formats;
- Gain introductory knowledge of Adobe Fresco on iPad.
Equipment
- Pencil and paper
- iPads with pencils
- iMac (1) for last day use
Software
- Adobe Fresco on iPad
- Adobe Illustrator on iMac
