Class Description
Step into the shoes of a professional marketing agency in this immersive, hands-on class! Work as a team to develop a comprehensive brand identity and commercial for a real or fictional client. Master the art of brand storytelling while gaining practical graphic design, audio production, and video creation skills. You’ll use industry-standard equipment to take your client’s vision from concept to screen. By the session’s end, your agency will pitch a polished, professional-quality commercial, ready to launch your client’s brand into the spotlight.
Learning Objectives: in this class, students will learn about
- Commercial concept development;
- Brand building storytelling strategies;
- Teamwork and creative planning;
- Technical skill development for graphic design, filming and audio recording;
- Hands-on audio and video production;
- The art of the peer critique and give peer critiques on the progress of student work;
- Opportunities and potential resources on career pathways;
- How to distribute, exhibit, and promote artwork for a variety of audiences.
Equipment
- iMac
- Cameras (DSLRs)
- Tripods
- Lighting equipment (LED panels, reflectors)
- Microphones (lavalier & shotgun mics)
- Audio recording devices
- Storyboard templates and mood board materials
- Art supplies for concept development and presentations
- Projector or large screen for presentations
- Notebooks or tablets for client briefs and note-taking
Software
- Adobe Fresco
- Adobe Photoshop
- Adobe Premiere
- Ableton
- DAWS
Deliverables: Students and Class Projects
- Students will deliver a complete brand package including:
- Brand identity (logo, color scheme, typography)
- Brand messaging and positioning statement
- 30-second commercial (storyboard, script, and final video)
- Pitch presentation for the client
